Mumbai
11.54 PM
11th April 10
Heyaa Frnds,
Let me confess one thing right at the beginning. I am shit scared of my fate in the semester exams due to start from 16th April 10. Its not that i am tensed but its like facing Malinga with 36 to get from 1 over. Possible but highly improbable!!!! Same's my situation, Its possible that i might come out with flying colours but highly improbable.
Many questions run thru my mind everytime m in this mess during the exams... Y the hell i didnt start studying atleast a month prior to exams?? What was the need to scamper here and there like a rat for notes, important questions, and in the worst case SYLLABUS as well.. :D. And its not that these things are recent phenomena, its been happening right since i was a kid and the 1st exam that i gave. Some people never change.
So now i gotto do 11 subjects + 2 assignments in the next fortnight.
God save me.. That reminds me of someone who can take me out of this mess -
Shri Siddhivinayak Bappa !!!
HELP!!!!!
Signing off
AG :)
Sunday, April 11, 2010
Monday, April 5, 2010
Girlfriends, IPL and Branding!!!! :D
Mumbai
12.15 AM
4th April 10
Hey friends..Hope you are doing great. My week has been pretty good with most of the things being better than expected. Spent 2 full days with my sweetie so its been really great for me.. "Quality Time" as girlfriends say it.. Its kinda wierd concept- Figure this out.. Both of you are watching IPL sitting on the couch, this is boring and waste of time, and time not utilized properly.. Dailouges like " We get so little time during the week and STILL you wanna watch stupid IPL and not talk to me" or "Its been so long since we had a decent conversation, its all cuz of this stupid IPL." are thrown at your face and you wish to go away to some serene place with your TV. But the same Girlfriend thinks that watching reality shows like Dance India Dance or Splitsvilla or for that matter any abusive laced show sitting on the same couch is the TIME OF THE HIGHEST QUALITY spent with each other.. Double standards I tell you...
Anyways, talking of TV, I was watching a programme on ET NOW called Brand Equity, which talked about rebuilding the brands that have lost thier charm. Namely- Tiger Woods, Coca Cola post the insecticide saga, Cadbury post the worms disaster, Nokia after the BL-5C nightmare etc. I reialised that only communication to the masses wont help you regain your market. The communication has to go vertically downwards in the company or else its gonna be a horrible experience for the consumer. Lets take the above example. Coca Cola and Cadbury used Aamir and Mr Bacchaan effectively and conveyed to the people that thier products were absolutely safe. The dealers and retailers were also told to take special care of thier cunstomers and hence they reclaimed thier market share after the crisis. Great marketing and advertisement helped them tide over rough times.
Nokia on the other hand has been constantly losing market share. The Communication head of Nokia gave a big BHASHAN about how Nokia cares for its customers and how it has used marketing strategies to pull back the crowds, But in reality, due to the swamping of the markets by Indian players like Maxx, Micromax, Karbonn, Lava, Spice etc thier market is suffering. However this is not the real issue with Nokia. If you want to find out why the brand's going down, go to their service centres. Its absolutely horrible. you need to wait endlessly with your token number, then watch your fone being ruthlessly disassembled and then put in a plastic bag and sent to the inhouse "technicians". Another endless wait. After that the genius technicians conclude that the problem is a major one and the fone has to shipped to the head office in Delhi and will take 15 days. whatever your problem might be, this is the standard answer. This might not have happened with everyone but definetly happend with me and a few of my buddies. Try and email them your problem and the website throws up a server error message. Call them and the executive is as merciless and clueless as thier Techicians.
The problem here is all the strategies and plans chalked out for Customer satisfaction enhancement go down in drain as they dont percolate till the bottom level. If this issue is resolved then Nokia might be able to claw back its market share...
Hope you liked my observation and analyisis...
Signing off
AG
12.15 AM
4th April 10
Hey friends..Hope you are doing great. My week has been pretty good with most of the things being better than expected. Spent 2 full days with my sweetie so its been really great for me.. "Quality Time" as girlfriends say it.. Its kinda wierd concept- Figure this out.. Both of you are watching IPL sitting on the couch, this is boring and waste of time, and time not utilized properly.. Dailouges like " We get so little time during the week and STILL you wanna watch stupid IPL and not talk to me" or "Its been so long since we had a decent conversation, its all cuz of this stupid IPL." are thrown at your face and you wish to go away to some serene place with your TV. But the same Girlfriend thinks that watching reality shows like Dance India Dance or Splitsvilla or for that matter any abusive laced show sitting on the same couch is the TIME OF THE HIGHEST QUALITY spent with each other.. Double standards I tell you...
Anyways, talking of TV, I was watching a programme on ET NOW called Brand Equity, which talked about rebuilding the brands that have lost thier charm. Namely- Tiger Woods, Coca Cola post the insecticide saga, Cadbury post the worms disaster, Nokia after the BL-5C nightmare etc. I reialised that only communication to the masses wont help you regain your market. The communication has to go vertically downwards in the company or else its gonna be a horrible experience for the consumer. Lets take the above example. Coca Cola and Cadbury used Aamir and Mr Bacchaan effectively and conveyed to the people that thier products were absolutely safe. The dealers and retailers were also told to take special care of thier cunstomers and hence they reclaimed thier market share after the crisis. Great marketing and advertisement helped them tide over rough times.
Nokia on the other hand has been constantly losing market share. The Communication head of Nokia gave a big BHASHAN about how Nokia cares for its customers and how it has used marketing strategies to pull back the crowds, But in reality, due to the swamping of the markets by Indian players like Maxx, Micromax, Karbonn, Lava, Spice etc thier market is suffering. However this is not the real issue with Nokia. If you want to find out why the brand's going down, go to their service centres. Its absolutely horrible. you need to wait endlessly with your token number, then watch your fone being ruthlessly disassembled and then put in a plastic bag and sent to the inhouse "technicians". Another endless wait. After that the genius technicians conclude that the problem is a major one and the fone has to shipped to the head office in Delhi and will take 15 days. whatever your problem might be, this is the standard answer. This might not have happened with everyone but definetly happend with me and a few of my buddies. Try and email them your problem and the website throws up a server error message. Call them and the executive is as merciless and clueless as thier Techicians.
The problem here is all the strategies and plans chalked out for Customer satisfaction enhancement go down in drain as they dont percolate till the bottom level. If this issue is resolved then Nokia might be able to claw back its market share...
Hope you liked my observation and analyisis...
Signing off
AG
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